I go places to shoot things and people, sometimes without an assignment (a compulsion), but it's usually when a client has a building shot or an event that needs to be recorded for marketing or for their website. It's great when this happens during their "busy" season, because the photos will capture a successful looking enterprise and will help to reinforce that image. Building a library of "active" photos that depict their value proposition is vital to creating good advertising materials for a client.
Shooting construction or remodeling of a new business in anticipation of a grand opening is a fantastic way to launch a website (prior to being ready for business) and let the community watch the progress and count down the days. The excitement builds and friends, family and future customers can almost feel like a part of the team. It encourages visitors to the site for updates and can help in fielding questions about the timeline for completion. Directing folks to the site for that info helps build an audience early in the game. We did this with Cornucopia (many more shots than shown here) and followed the project right up to opening day.
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The Cornucopia Cafe Construction Project
