Is the the power of print undeniable? It's a question that needs answered, so absolutely, YES! Hand-held, printed promotional pieces still build necessary diversity within a marketing plan. The misconception that print is not a modern medium fuels an impulse to put all the marketing and messaging eggs in the online and social media baskets for delivery to the marketplace. In truth, printed devices are essential to keeping a balance of vehicles that drive brand recognition, define image and make value propositions clear.
Whatever form it takes... gloss, matte, recycled or synthetic, offset or digital, large scale or wallet-sized, print is still the hammer in the advertising tool box.
Categories of Print materials:
GENERAL PRINT | Business cards, Brochures, Direct Mail, Postcards, Rack Cards, Posters, Event Tickets, Branded Promotional Materials, Office Documents [letterhead, envelope, etc.], Presentation Materials
BRANDED PROMOTIONAL | Apparel [T-shirts, hats, etc.], Premiums [coffee cups, umbrellas, etc.]
ADVERTISING | Magazines & Newspaper Ads, Billboards
[Eloqui is a print broker and passes any discounts on to its clients... no mark-up. Managing print is a major part graphic design services.]