Digital film is a new addition to Eloqui’s services. Mark began producing digital shorts for the nonprofit, Engage Mountain Maryland, to fill the void of having no local television broadcasting. In the course of a few years, and squeezing them in between assignment work, Mark has published close to 100 videos that include stories about politics, events, information, and breaking news.
Now, Laura and Mark are teaming up to integrate digital film with advertising and branding needs to round out a client’s exposure. The pair launched two campaigns last year that merged the use of still with moving imagery.
Mark also produced his first feature-length documentary, “Wings of a Dove” premiered at his local theater to over 450 guests. Mark is currently working on a four-part documentary series, “Mountain Chautauqua Stories” that shares the rich history of his home town, Mountain Lake Park which was founded on rail travel in 1880. The project is funded in part by the Maryland Heritage Area Authority, the Mountain Maryland Gateway to the West, and the Town of Mountain Lake Park.
Kevin Martin, teaches the complex art of steel drum making to a small rural school that's looking to expand their music program. Under Heather Roth’s music program, Martin guides teachers, students, and volunteers through the painstaking process of hammering and shaping metal barrels into working, musical instruments.
With an ambitious goal of creating 15 drums in five days, Principal Dana McCauley and her teaching staff keep the energy level high with enthusiasm, humor, and touching moments of tenderness and compassion. WINGS OF A DOVE will take you on a heartfelt journey to learn the value of small, community schools. Infusing personalized, experiential learning leaves a lasting impression on the endearing students of Crellin Elementary School.
The Garrett County Arts Council was embarking on new mission to promote the arts. The previous annual event had dissolved into a craft show that attracted a lot of people but no longer met their mission.
Laura worked closely with the Council board to redefine the show so it would erase previous notions of what to expect. She suggested the name, Seymour as a way to personify an entirely new and modern direction. With nothing more than a vacant space, Laura and Mark romanticized an art show that had never existed. The imagery both still and moving jetison the show into the 21st-Century. Attendees were not disappointed made evident by record-breaking sales over the three-day event.
Bear Creek Traders was in need of an advertising facelift. To begin the process, Laura renamed it the Wildest Gift Shop at Deep Creek Lake where locals and tourist can find stylish apparel for all ages, gifts, locally branded collectibles, holiday decorations, unique toys, housewares, jewelry, and much more.
She and the client agreed to integrate a digital film into their new campaign resulting in a dizzying commercial of what shoppers can expect to find. The massive store primarily catered to the tourist market. Laura saw missed opportunity and utilized young local models to showcase the store. The local buy-in and social buzz made the new campaign exciting and personal while expanding the market reach to now include the local demographic.
Brenda’s Body Shop wanted to set a new record by gathering the most Zombies together to perform the iconic Thriller Dance last October. Willing participants dressed in full costume to inspire others to join the herd.
The digital short previewed feature films at Garrett 8 Cinemas throughout the month. Laura and Mark co-produced and co-directed the video to build excitement around the official Thriller Dance.
Raised on Rural, Part I dives into a highly competitive robotics team in Garrett County, Maryland. Through outstanding leadership, mentoring and community support they have competed on the global stage, bringing home countless, trophies and recognition while igniting a generation of brilliant students.
Oakland, Maryland has a rich history of the visual, written, and performing arts dating back over a century ago when the B&O Railroad transported city dwellers to the mountain top retreat.
This remarkable history, as narrated by John McGowan, was captured in a digital short to help the town of Oakland snag an Arts & Entertainment District designation making it the 25th in the state.
The Deep Creek Lake Art & Wine Festival in Garrett County, Maryland has grown each year by building a reputation as a first-rate event to find exclusive wines from a variety of vendors. Two nonprofits, HART for Animals and the Garrett Lakes Arts Festival (GLAF) benefit from the proceeds.
A VIP tasting room offers ticket-holders the opportunity to try exclusive top-shelf wines. Craft beer has been a new addition to the libations while rounding out the appeal for a broader audience. Live music and tipsy guests make for a lively day-long event.
The American Association of University Women hosted a screening of "Iron Jawed Angels" to raise awareness about the women's suffrage movement that brought about the 19th Amendment, finally allowing women the right to vote in the United States.
To inspire stronger voter registration and voter turnout, Mark developed and launched the You+2 campaign, asking voters to pledge to vote while asking two others to do the same. The social media campaign lead up to and throughout the 2018 elections and tied into education on candidate platforms.
Engage Mountain Maryland introduced a series to showcase candidates running for the 2018 mid-term election. Krishanti "Krish" Vignarajah, a seasoned Obama White House Policy Director for First Lady Michelle Obama and State Department Senior Advisor under Secretaries of State Hillary Clinton and John Kerry, visited Garrett County to kick-off her run for Governor of Maryland.
Mark arranged to capture Krish’s visit and share her political message with local residents. Her campaign bid was unsuccessful but her impression on the state remains as positive.
The WGW Community Youth Cup is a golf tournament that began out of Bill Wissegerber's desire to raise money for children's charities. The tournament has grown to hand over more than $350,000 to 70 different organizations over the last three years with the primary recipients being Landon's Library, Samantha Funding the Arts, and the Andrew Woods Scholarship Foundation.