My earliest poster work was for PBS. I was working for an ad agency in Washington, D.C., as a staff illustrator and noticed the agency was hiring freelance artists for the season posters. I was just 22 years old and had stars in my eyes to take on this challenge. I met with one of the owners of the agency to ask if I could produce a sample poster on my own time to get the assignment to keep it in-house. The owner obliged me by sharing a folder brimming with head shots and program images that had been supplied by the television network. I set to work over several evenings to encapsulate a typical PBS lineup and presented the final artwork which earned me a "thumbs up" to take on the next poster assignment. This would be the beginning of several season posters and my indoctrination into a new genre.
It's funny how one project will generate another. Posters started to come in more frequently. I ended up doing several gratis assignments for the Art Director's Club of Washington D.C., my hometown market at the time. Each assignment gave me more confidence in the art form and allowed me to try different things from cut graphic color to fully rendered images. The poster medium is divers since you can create a singular dynamic image or build a complex maze of intricate detail. The uses range from small community events to major campaigns.